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The Rare & Forever Selection Process

We Screen for BGM

Prominent online sellers are hiding undesirable qualities in their online inventory! Undisclosed brown and green hues, along with milky (hazy and foggy) qualities in white diamonds go UNSEEN AND UNKNOWN to the consumer, and in many circumstances, at jewelry stores as well. This is because the laboratories grading diamonds don’t have to disclose that diamonds have brown, green, or milky hues/effects on the diamond’s grading report. It’s also why the trusted assistance of a reputable Rare & Forever jewelry store partner is so important!

 

These qualities frequently go unreported on your diamond’s grading report by the seller. This is why you see the exact same quality diamonds online at different prices! With such an important and large purchase, we find this unacceptable. You should know exactly what you’re getting when you buy a diamond!

 

Our rigorous screening process (The Rare & Forever Process) takes a close look at every Rare & Forever diamond. We screen for brown, green, and milky (BGM) qualities in diamonds to ensure maximum brilliance. While 99%+ of prominent laboratories grade diamonds the old-fashioned way—determining the grades of diamonds based on human opinions—we are the 1% grading diamonds with AI (Technology). Our rare process ensures the world’s most accurately and consistently graded diamonds.

 

BEYOND THE 4C’S

What You Don’t Know About Diamonds

Our multi-generational, family-owned business has hundreds of years of combined experience being one of the largest diamond suppliers in the world – and we’re sharing our trade secrets that online sellers don’t want you to know!

Our Process

Security You Can’t Find Anywhere Else

After our diamonds go through the Rare & Forever selection and grading process, we provide a detailed grading report with extra security features for your peace of mind. Our diamonds are laser-inscribed with a permanent reference to their grading report, or as we see it, their birth certificate.

Start Your Journey With Rare & Forever

Diamonds are like art that can only be fully appreciated with an expert explanation. We’re proud to partner with trusted expert jewelers all across the country to help you fall in love with Rare & Forever diamonds in-person. Visit one of our Rare & Forever jewelers for assurance and confidence you cannot get online. 

Start Your Journey With Rare & Forever

Diamonds are like art that can only be fully appreciated with an expert explanation. We’re proud to partner with trustedexpersta all acrossthe country to help you fall in love with Rare & Forever diamonds in-person. Visit one of our Rare & Forever jewelers for assurance and confidence you cannot get online. 

Live Rare

Start Your Diamond Journey Today
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