How would you
like to select your DIAMOND?
How would you like to
select your DIAMOND?
A.I. Technology Graded
Natural Diamonds
The first step to our unique process is prescreening diamonds to reject all those with what we call “BGM” (Brown, Green, Milky hues within the white diamond). These hues not only devalue the diamond but are difficult to identify when researching diamonds online.
Why BGM Screening MattersWhile 99%+ of prominent laboratories grade diamonds the old-fashioned way—determining the grades of diamonds based on human opinions—we are the 1% grading diamonds with A.I. Technology. Our Rare Process ensures our diamonds are graded by the most advanced A.I. technology on Earth.
The future is here.
Read more about A.I. TechnologyOur Collections
Engagement Rings
Timeless styles for your journey
Jewelry
Mark your moment
Diamonds
The center of your love
Start Your
Journey Today
Start Your
Journey Today
Expert Consultation
Set up a consultation with our expert. Start your Rare & Forever journey with our expert to get your questions answered.
Book Your Consultation
Rare & Forever Certified Retailers
Our authorized Rare & Forever retailers can sell diamonds that have been graded by the most advanced A.I. technology on Earth. Visit your local certified retailer to see the brilliance in person.
Find Your Nearest StoreWe Do Diamonds
Differently
We Do Diamonds
Differently
Technology & Education
Rare & Forever has a rigorous selection process for quality control. We prescreen for brown, green, or milky qualities to ensure maximum brilliance. Our diamonds go through the Rare & Forever selection and grading process to ensure accuracy and provide a grading report you can trust.
Security & Confidence
We provide you with a cutting-edge security feature which ensures that your diamond is identifiable forever. The distinctive R&F logo and report number located on the center of the table of the diamond provides peace of mind that a generic diamond cannot provide.
Inclusivity & Diversity
Rare & Forever is attainable luxury for everyone, no matter your love story, your orientation, or your journey in life. All are welcome to join the Rare & Forever family.
Integrity & Authenticity
We donate to Diamonds Do Good® so you know your diamond is making a difference in the world. Our distributor is certified by the Responsible Jewellery Council, an international organization dedicated to assuring sustainable standards and practices in the jewelry industry.
Technology & Education
Rare & Forever has a rigorous selection process for quality control. We prescreen for brown, green, or milky qualities to ensure maximum brilliance. Our diamonds go through the Rare & Forever selection and grading process to ensure accuracy and provide a grading report you can trust.
Security & Confidence
We provide you with a cutting-edge security feature which ensures that your diamond is identifiable forever. The distinctive R&F logo and report number located on the center of the table of the diamond provides peace of mind that a generic diamond cannot provide.
Inclusivity & Diversity
Rare & Forever is attainable luxury for everyone, no matter your love story, your orientation, or your journey in life. All are welcome to join the Rare & Forever family.
Integrity & Authenticity
We donate to Diamonds Do Good® so you know your diamond is making a difference in the world. Our distributor is certified by the Responsible Jewellery Council, an international organization dedicated to assuring sustainable standards and practices in the jewelry industry.
We Are More Than Diamonds
We Are More Than Diamonds
Partnering for life-changing education programs
We know a diamond can change your life for the better. But by partnering with Diamonds Do Good®, Rare & Forever can also help fund life-changing education programs for youth living in diamond communities. Be confident that your diamond is making a difference in the world.
Community
