How would you like to
select your DIAMOND?

A.I. Technology Graded

Natural Diamonds

Diamond

The first step to our unique process is prescreening diamonds to reject all those with what we call “BGM” (Brown, Green, Milky hues within the white diamond). These hues not only devalue the diamond but are difficult to identify when researching diamonds online.

Why BGM Screening Makes a Difference

While 99%+ of prominent laboratories grade diamonds the old-fashioned way—determining the grades of diamonds based on human opinions—we are the 1% grading diamonds with A.I. Technology. Our Rare Process ensures our diamonds are graded by the most advanced A.I. technology on Earth.

The future is here.

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Our Collections

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Timeless styles for your journey

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The center of your love

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Expert Consultation

Set up a consultation with our expert. Start your Rare & Forever journey with our expert to get your questions answered.

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Rare & Forever Certified Retailers

Our authorized Rare & Forever retailers can sell diamonds that have been graded by the most advanced A.I. technology on Earth. Visit your local certified retailer to see the brilliance in person.

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We Do Diamonds

Differently

Technology & Education

Security & Confidence

Inclusivity & Diversity

Integrity & Authenticity

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We Are More Than Diamonds

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During treatment, C.U.R.E. provides support services with their Parent Advocate Program, Support Groups, Parents' Night Out, and helps in other ways through their Comfort bags, Voyage beads, and Parking Passes.

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Partnering for life-changing education programs

We know a diamond can change your life for the better. But by partnering with Diamonds Do Good®, Rare & Forever can also help fund life-changing education programs for youth living in diamond communities. Be confident that your diamond is making a difference in the world.

Live Rare

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