We Believe in You—Beyond Diamonds.

We believe in marking meaningful moments with diamonds no matter what your story is or your journey is in life. Why? Because our diamonds are a rare and timeless symbol of your personal or shared memories.

Rare & Forever believes in more than just diamonds. We stand for inclusivity, diversity, and love of all kinds—a true reflection of you and all of your facets. We welcome all to find a home in our brand.

Researching Diamonds Online? Learn the Truth.

Here’s what other diamond brands and eCommerce giants won’t tell you beyond the 4C’s. 

Our Collection

Engagement Rings

Timeless styles for your journey.

Diamond Jewelry

Mark your moment.


The center of your creativity. 

Live Rare

Start your Journey with Rare & Forever
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We Do Diamonds Differently

Technology & Education

Rare & Forever has a tedious selection process for quality control. We pre-screen for brown, green, or milky qualities to ensure maximum brilliance. Our diamonds are exclusively graded by De Beers Group Industry Services to ensure more accuracy and provide certification you can trust. 


Security & Confidence

We provide you with a cutting edge security feature which ensures that your diamond is identifiable forever. The distinctive R&F logo and report number located on the edge of the table of the diamond provide peace of mind that a generic diamond cannot.

Inclusivity & Diversity

Rare & Forever is attainable luxury for everyone, no matter your love story, your orientation, or your journey in life. All are welcome to join the Rare & Forever family. 

Integrity & Authenticity

We donate to Diamonds Do Good® so you know your diamond is making a difference in the world. Our distributor is certified by the Responsible Jewellery Council, an international organization dedicated to assuring sustainable standards and practices in the jewelry industry.


Security You Can’t Find Anywhere Else

We utilize unrivaled technology to be the most accurate and consistently graded diamonds in the world. We added extra security features for peace of mind — an inscription on the edge of the diamond’s table—accompanied by a grading report to match.

Visit the Diamond Journal

Quickly become a diamond expert by reading our latest blog posts in The Diamond Journal.

Diamond Glossary

Diamond Glossary

Our Diamond Glossary quickly defines everything you need to know when considering buying a diamond.

Insuring Your Diamond

Insuring Your Diamond

Insuring your diamond has never been easier with our Zillion partnership that comes with your Rare & Forever diamond.