Go Beyond
The 4C's

SEE THE DIFFERENCE

Rare & Forever is the only Natural Diamond brand that

Color

Most diamond graders only look for yellow tint, but they don’t screen for brown, green, or milky qualities. When you see diamonds in person, you might notice you have two H color diamonds next to each other and one always appears whiter than the other. The reason is because there are other factors that play into this like BGM and fluorescence.

  • D
  • G
  • J
  • M
  • P
  • S
  • V
  • Z

Clarity

Online diamond buying means you may be surprised by what your clarity grading actually looks like when you get your diamond. Not all SI clarity diamonds are created equal. There are many online sellers that never actually see and misrepresent the grade of diamonds. If you have not seen the diamond before purchasing, be careful!

  • F/IF
  • VVS1
    VVS2
  • VS1
  • VS2
  • SI1
  • SI2
  • I1

Cut

Cut matters more than you think it does to determine the overall beauty of a diamond. Even if you have the best of the best when it comes to color or clarity, if you don’t have a Very Good or above cut, it will still look like a dull diamond. Rare & Forever pre-screens all diamonds to ensure maximum brilliance, fire, and sparkle and only offers Very Good to Excellent cut.

VERY POOR
POOR
GOOD
VERY GOOD
Rare and forever
VERY GOOD
GOOD
POOR
VERY POOR

Carat

If you compare two 1.00 carat diamonds, one can appear larger or smaller than one another. The way a diamond is polished can directly influence the face-up look. We recommend not buying a diamond based on the carat weight of the lab report, but based on its overall beauty.

  • .25
  • .50
  • .75
  • 1.0
  • 1.5
  • 2.0
  • 3.0
Expert

The 5th C
Community

When you purchase a Rare & Forever diamond, be confident that your diamond is benefitting local communities and communities throughout the world through our partnership with Diamonds Do Good® .

Learn More About Our Partnership

Have More Questions?

Book a Consultation with our Rare & Forever expert to get your questions answered before you visit your local retailer.

Book Your Consultation

Tips to Make Even

Smarter Diamond Purchases

  • Inscripted Security

    An inscription on a diamond is a combination of letters and numbers that are a permanent etching on the surface of the diamond for identification and security purposes.

  • Get in the Loupe

    This is a small magnifier used by jewelers where the standard power is about 10x. This allows you to see the inside of the diamond under magnification and see the identifying characteristics that natural diamonds have. Keep in mind every diamond is different.

  • Go Natural

    Natural Diamonds were created over a billion years ago, deep in the Earth’s crust under tremendous pressure and temperature. They are rare!

  • Inscripted Security

    An inscription on a diamond is a combination of letters and numbers that are a permanent etching on the surface of the diamond for identification and security purposes.

  • Get in the Loupe

    This is a small magnifier used by jewelers where the standard power is about 10x. This allows you to see the inside of the diamond under magnification and see the identifying characteristics that natural diamonds have. Keep in mind every diamond is different.

  • Go Natural

    Natural Diamonds were created over a billion years ago, deep in the Earth’s crust under tremendous pressure and temperature. They are rare!

  • Inscripted Security

    An inscription on a diamond is a combination of letters and numbers that are a permanent etching on the surface of the diamond for identification and security purposes.